The Office of Communications and Marketing shared its annual Marketing Overview document with the college Board of Trustees recently and the document is available below for perusal by the campus community.
The Marketing Overview provides a look at the college brand and the key campaign messages and differentiators that drove the college marketing initiatives during 2013-2014. Key campaign messages included value, quality academics as well as the outstanding campus facilities we offer students.
The document goes into some detail about the variety of outreach opportunities the college’s marketing team undertook during the 2013-2014 academic year. These include specific digital, print and outdoor campaigns related to spring and fall enrollment cycles, summer semester, College in the High School, online learning as well as marketing for specific academic programs, and non-credit offerings from the Workforce Development Institute and the Office of Community and Professional Education.
Published: by e.bryant