The college’s Communications and Marketing Department has launched a multi-platform marketing campaign aimed at recruiting more older adult students. You may have noticed some :15 second spots, billboards or social media ads that highlight some of our current students or recent graduates. The campaign, which began on Monday, will continue through late spring and then start up again in late summer, encouraging more adult students to start college or return to college.
The campaign was funded through a dedicated enrollment-focused grant provided by the State University of New York earlier this academic year.
The ads will drive prospective students to a dedicated landing page so students can connect with the Admissions Office.
Seven students, in total, were featured in the ad campaign. Here is a sample of some of the ads currently running:
