Hudson Valley recently hired Troy-based Creative Communication Associates (CCA) as its new marketing agency of record. Located in Troy, CCA has specialized exclusively in higher education marketing for nearly 40 years.
The company was chosen to work on college brand and enrollment marketing efforts following a national search that yielded more than 40 proposals. A committee that included representatives from the college administration, faculty, student body and Board of Trustees interviewed several firms as part of the selection process.
The college’s contract with Overit, an Albany-based marketing firm, expired on Aug. 31, 2023. CCA is now conducting introductory meetings with college stakeholders.