The college’s fall 2014 enrollment advertising campaign recently was awarded a CASE District II Accolades Award. The campaign was developed by Communications and Marketing, which works with Smith & Jones Idea Agency, an advertising agency based in Sturbridge, MA.
The judges made the following comments: Creative, very fresh, eye-catching campaign, very smart to set up “bold” url to measure success; bright colors and personal snapshots build the emotional aspect/theme of the campaign.
CASE, the Council for Advancement and Support of Education, is an international association of educational institutions. The association serves educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE helps its members build stronger relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession, and foster public support of education.
Published: Wed, 10 Dec 2014 13:24:08 +0000 by d.gardner