{"id":23591,"date":"2025-02-13T17:02:03","date_gmt":"2025-02-13T22:02:03","guid":{"rendered":"https:\/\/chronicle.hvcc.edu\/wpdev\/college-rolls-out-new-enrollment-marketing-campaign\/"},"modified":"2025-02-13T17:02:03","modified_gmt":"2025-02-13T22:02:03","slug":"college-rolls-out-new-enrollment-marketing-campaign","status":"publish","type":"post","link":"https:\/\/chronicle.hvcc.edu\/wpdev\/college-rolls-out-new-enrollment-marketing-campaign\/","title":{"rendered":"College Rolls Out New Enrollment Marketing Campaign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Working in collaboration with our partners at Creative Communications Associates (CCA), the college&#8217;s Office of Communications and Marketing has begun to roll out a new look and feel for its enrollment marketing campaigns.<\/p>\n<p>Beginning this past fall, the college adopted a new color scheme, fonts and copy style for all of its enrollment marketing. Current campaigns include those aimed at general enrollment, adult students and transfer students as well as event-based marketing for Open House, Financial Aid Day and the HVCC North Open House. Upcoming campaigns will focus on prospective online learners and summer sessions.<\/p>\n<p>In addition, we have campaigns currently running that focus on educational opportunities available through the Division of Workforce Development and Community Education. Our Kids on Campus marketing will begin in mid-March.<\/p>\n<p>Here&#8217;s a gallery showing the new color and font palette as well as some examples of the marketing the college recently rolled out.<\/p>\n<p><a href=\"https:\/\/youtu.be\/4kwtTG9rVoA?si=ylfXFn8E9xBhE8Dr\">Enrollment Video #1<\/a><\/p>\n<p><a href=\"https:\/\/youtu.be\/3VBXEAWbE_E?si=8Grf-C1I6I3d387L\">Enrollment Video #2<\/a><\/p>\n\n<p>&nbsp;<\/p>\n<p><strong>Published:<\/strong>\u00a0Thu, 13 Feb 2025 17:02:03 +0000 by\u00a0d.kennedy1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Working in collaboration with our partners at Creative Communications Associates (CCA), the college&#8217;s Office of Communications and Marketing has&hellip;<\/p>\n","protected":false},"author":2086,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23591","post","type-post","status-publish","format-standard","hentry","category-campus-announcements"],"_links":{"self":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/23591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/users\/2086"}],"replies":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/comments?post=23591"}],"version-history":[{"count":0,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/23591\/revisions"}],"wp:attachment":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/media?parent=23591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/categories?post=23591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/tags?post=23591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}