{"id":3143,"date":"2012-04-30T11:50:53","date_gmt":"2012-04-30T15:50:53","guid":{"rendered":"https:\/\/chronicle.hvcc.edu\/wpdev\/college-introduces-be-bold-be-a-viking-marketing-campaign\/"},"modified":"2012-04-30T11:50:53","modified_gmt":"2012-04-30T15:50:53","slug":"college-introduces-be-bold-be-a-viking-marketing-campaign","status":"publish","type":"post","link":"https:\/\/chronicle.hvcc.edu\/wpdev\/college-introduces-be-bold-be-a-viking-marketing-campaign\/","title":{"rendered":"College introduces \u201cBe bold. Be a Viking.\u201d marketing campaign"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Hudson Valley Community College is launching a new branding\/marketing campaign that is the culmination of months of research and planning with our strategic marketing partner, Smith &amp; Jones Idea Agency.<\/p>\n<p>On April 16, more than 100 members of the campus community turned out for a \u201cfirst look\u201d at the college\u2019s new branding during a presentation in the BTC Auditorium. If you weren\u2019t able to make the presentation, you can view it <a href=\"http:\/\/youtu.be\/VTRnjN722FU\" target=\"_blank\">here<\/a>.<\/p>\n<p>We encourage the entire campus community to learn about the college\u2019s new marketing, and to understand what it means when we say \u201cBe bold. Be a Viking.\u201d\u00a0\u00a0Video, radio, print and digital marketing aimed at fall recruitment will begin soon with this new theme, and we\u2019re asking for your help in defining the college in a bold, forward-thinking way. Check out the <a title=\"Viking Manual\" href=\"https:\/\/www.hvcc.edu\/secure\/staff\/marketing\/viking-manual.pdf\" target=\"_blank\">\u201cViking Manual\u201d<\/a> branding guide, <a href=\"https:\/\/www.hvcc.edu\/comm\/ads.html\" target=\"_blank\">view some of\u00a0our new\u00a0ads<\/a> (more will be posted shortly) and advocate for the college as we head into our critical fall enrollment push.<\/p>\n<p>The office of Communications and Marketing will keep the campus community updated as we roll out the brand through these last few weeks of the spring semester and throughout the summer.<\/p>\n<p>Thank you for your support,<\/p>\n<p>Dennis Kennedy<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Published:<\/strong>\u00a0Mon, 30 Apr 2012 11:50:53 +0000 by\u00a0d.kennedy1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Hudson Valley Community College is launching a new branding\/marketing campaign that is the culmination of months of research and&hellip;<\/p>\n","protected":false},"author":2086,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","hentry","category-campus-announcements"],"_links":{"self":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/users\/2086"}],"replies":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":0,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/3143\/revisions"}],"wp:attachment":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/media?parent=3143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/categories?post=3143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/tags?post=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}