{"id":9541,"date":"2017-06-14T18:25:50","date_gmt":"2017-06-14T22:25:50","guid":{"rendered":"https:\/\/chronicle.hvcc.edu\/wpdev\/idfive-selected-as-college-marketing-partner\/"},"modified":"2017-06-14T18:25:50","modified_gmt":"2017-06-14T22:25:50","slug":"idfive-selected-as-college-marketing-partner","status":"publish","type":"post","link":"https:\/\/chronicle.hvcc.edu\/wpdev\/idfive-selected-as-college-marketing-partner\/","title":{"rendered":"idfive selected as college marketing partner"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/idfive.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">idfive<\/a>, a full-service higher education marketing agency located in Baltimore, MD, is the college&#8217;s new partner for advertising, enrollment marketing and media buying.<\/p>\n<p>The firm was hired following a search process that began in February with a request for proposals that yielded 34 written responses. Seven finalists were selected for on-campus presentations and interviews in late May.<\/p>\n<p>Reasons for idfive\u2019s selection include:<\/p>\n<ul>\n<li>significant expertise in higher education marketing, and a demonstrated ability to use research and digital marketing to drive leads and focused follow up campaigns.<\/li>\n<li>data-driven campaign planning and audience segmentation combined with strong creative execution across both new media and traditional channels.<\/li>\n<li>clear strategies for campaign optimization to generate the most qualified leads and also the strongest return on marketing investment.<\/li>\n<li>commission-free media buying, eliminating standard commission rates and reducing overall cost of ad buy.<\/li>\n<li>strong overall agency team and fit with existing college talent; knowledge of Capital Region market through existing and former clients; and existing work with SUNY colleges.<\/li>\n<\/ul>\n<p>Hudson Valley\u2019s contracts with current partners, Idea Agency and Tipping Point Communications, expire at the end of this fiscal year. Planning meetings with idfive begin on Monday, June 26.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Published:<\/strong>\u00a0Wed, 14 Jun 2017 18:25:50 +0000 by\u00a0d.kennedy1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; idfive, a full-service higher education marketing agency located in Baltimore, MD, is the college&#8217;s new partner for advertising, enrollment&hellip;<\/p>\n","protected":false},"author":2086,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9541","post","type-post","status-publish","format-standard","hentry","category-campus-announcements"],"_links":{"self":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/9541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/users\/2086"}],"replies":[{"embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/comments?post=9541"}],"version-history":[{"count":0,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/posts\/9541\/revisions"}],"wp:attachment":[{"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/media?parent=9541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/categories?post=9541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chronicle.hvcc.edu\/wpdev\/wp-json\/wp\/v2\/tags?post=9541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}